Ontario Pork’s Pig Mobile was once again a must-see attraction for exhibition goers at the 145th annual Canadian National Exhibition (CNE) in Toronto. Hambassadors interacted with tens of thousands of attendees, with an estimated 1.4 million visitors attending the CNE.
Ontario Pork is grateful of the dedication from the 36 Hambassadors who filled over 80 shifts across 18 days of the CNE. The Hambassador program connects pork producers and other industry members with a largely urban audience to provide information on how pigs are raised, and why the pork industry is important.
The Pig Mobile and its viewable sow housing brings an important part of a pig farm to consumers, allows those attendees who may have never seen a farm animal before the opportunity to ask questions and learn more where their food comes from.
The live viewing window, that includes two sightlines of a sow, and her piglets remains a fantastic tool to educate and engage consumers while also telling the important story of the pork supply chain and the people who work in our industry.
